About Colorgram

Step into the vibrant world of Colorgram, where creativity meets Korean beauty innovation. Born in South Korea, Colorgram has captured hearts worldwide with its playful approach to makeup and unwavering commitment to self-expression.

Brand Story

Colorgram emerged as a fresh voice in the K-beauty scene, bringing a splash of color and creativity to the cosmetics world. The brand has grown from a beloved local name to a global beauty phenomenon, making its mark in prestigious retailers like Olive Young and winning the hearts of makeup enthusiasts across Asia and beyond.

The Colorgram Philosophy

Colorgram stands on the belief that makeup should be more than just a daily routine – it should be an adventure in self-expression. The brand’s philosophy centers on three core principles:

  • Joy in Creation: Every Colorgram product is infused with a sense of play and possibility. From eye-catching packaging to innovative formulations, each item turns makeup application into a moment of pure delight.
  • Quality Meets Affordability: Premium beauty shouldn’t come with a premium price tag. Colorgram combines professional-grade quality with accessible pricing, making artistic self-expression available to everyone.
  • Youth-Driven Innovation: Created with young, dynamic spirits in mind, Colorgram products speak the language of Generation Z. The brand understands that today’s beauty lovers seek products that not only perform excellently but also align with their values and aesthetic preferences.

Product Range

Colorgram’s lineup spans a thoughtfully curated range of makeup essentials. Star products include:

  • Vibrant Lip Collection: From subtle tints to bold glosses, these lip products offer both striking color payoff and long-lasting wear.
  • Eye Innovations: The eye makeup line, including the famous “Aegyo-Sal Maker,” helps create everything from subtle daily looks to dramatic transformations.
  • Complexion Perfectors: Highlighters, blushes, and contour products that enhance natural beauty while providing a flawless finish.

Each product is crafted with skin-friendly ingredients and tested to ensure both safety and performance.

The Colorgram Community

The brand thrives on the energy of its community. Through social media platforms like Instagram and TikTok, Colorgram connects with makeup enthusiasts worldwide, sharing inspiration, techniques, and the joy of creative expression. Collaborations with popular media, including the beloved webtoon “True Beauty,” reflect the brand’s commitment to staying connected with youth culture and trends.

Top rated products

Brand Promise

Whether you’re a makeup novice or a beauty expert, Colorgram stands as your partner in creative expression. The brand is dedicated to developing products that not only meet beauty needs but also bring a smile to your face every time you open them.

Experience a more colorful, expressive, and beautiful world with Colorgram – one makeup look at a time.

FAQ

Where can I buy Colorgram makeup?

Colorgram products are available through several channels:

  • In Korea: Available at Olive Young stores nationwide
  • Internationally: Through authorized online retailers like YesStyle, Stylevana, and Amazon
  • Official Website: Products can be purchased directly from the Colorgram official website (ships to select countries)
  • Select beauty specialty stores in various countries

Always purchase from authorized retailers to ensure product authenticity and quality.

Is Colorgram cruelty-free?

Colorgram maintains a cruelty-free policy and does not test its products on animals. The brand follows Korean cosmetic regulations while maintaining ethical practices in product development and testing. However, as the brand continues to expand into new markets, specific certifications may vary by region.

Is Colorgram vegan?

Not all Colorgram products are vegan. While the brand offers some vegan-friendly options, certain products may contain animal-derived ingredients such as carmine, beeswax, or pearl powder. Customers seeking vegan products should:

  • Contact customer service for the most up-to-date information about specific products
  • Check individual product ingredient lists carefully
  • Look for specific “vegan” labeling where applicable
Is Colorgram safe?

Yes, Colorgram products are safe for their intended use. The brand follows strict Korean cosmetic safety regulations, which are known for their rigorous standards. All products:

Include clear ingredient lists and usage instructions As with any cosmetic product, it’s recommended to perform a patch test before first use.

  • Undergo thorough safety testing before release
  • Are formulated in compliance with Korean cosmetic safety guidelines
  • Use ingredients approved for cosmetic use
How long do Colorgram products last?

Colorgram products typically include a Period After Opening (PAO) symbol indicating how long the product remains safe to use after opening. Generally:

  • Face products: 12-24 months Check the product packaging for specific expiration dates and PAO symbols.
  • Lip products: 12-18 months.
  • Eye products: 6-12 months.
Are Colorgram products suitable for sensitive skin?

While Colorgram products are formulated with skin-friendly ingredients, sensitivity can vary by individual. The brand offers:

  1. Consult with a dermatologist if you have specific skin concerns
  2. Clearly labeled ingredient lists
  3. Products formulated without harsh chemicals
  4. Various options for different skin types For those with sensitive skin, it’s recommended to:
    • Review the full ingredient list before purchase
    • Perform a patch test before full application
What makes Colorgram different from other K-beauty brands?

Colorgram distinguishes itself through:

  • Strong social media presence and community engagement.
  • Focus on vibrant, trendy colors targeted at younger consumers.
  • Affordable pricing without compromising quality.
  • Innovative products like the signature “Aegyo-Sal Maker”.
  • Playful, youth-oriented packaging design.
  • Regular releases of new, trend-focused products.