CJ Olive Young made a significant impact at KCON LA 2024, showcasing the global appeal of Korean beauty brands through an expansive 360m² booth designed as a ‘K-Beauty Street’.
Event Highlights
Unprecedented Showcase
- Held from July 26-28 at Los Angeles Convention Center
- Olive Young booth featured top K-Beauty brands and global trends
- Represented ‘Olive Young Global’ online store selling products to 150 countries
Featured Brands
- Colorgram: Showcased under ‘The Strange Candy Shop’ theme
- Featured ‘Fruity Glass Tint’
- Presented ‘Tintin Dory Lip Jam Collection’
- Highlighted ‘Milk Bling Heartlighter’
- BRINGGREEN: Introduced ‘Tea Tree Cica’ skincare line
- Other brands included SKIN1004, JUNG SAEM MOOL, Anua, and Dr. G
Visitor Experience
- ‘Olive Young Express’ display showcased top 100 global popular items
- Experience zones allowed direct product interactions
- Fans excited by brand displays, especially with ZEROBASEONE (ZB1) colorgram posters
Promotional Offerings
August Beauty Box
- Pre-released at KCON LA 2024
- Available from August 1
- Price: $49.90
- Contains products worth $163.90 from brands like COSRX and Anua
Back-to-School Promotion
- August 1-7 on Olive Young Global
- $10 discount on purchases over $99
- 30% additional discounts on select brands
- Free pouch and sample kit with qualifying purchases
The event underscored Olive Young’s position as a global K-Beauty trendsetter, bridging Korean beauty innovations with international consumers.